ATTENTION: Hearing Care and Audiology Practices

Finally, Hearing Care Marketing That Makes Sense

Most audiologists and hearing care practice owners waste thousands on ineffective marketing each year. With Ear Level Marketing, you'll see more patients and add growth to your practice every single month.

OUR SERVICES

Unleash Your Brand's Potential with Our Expert Marketing Solutions!

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook and Twitter(X). Strengthen your online presence effortlessly with us.

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

OUR SERVICES

We offer you professional

marketing services

a computer monitor with a website on it

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

social marketing icons

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook, Instagram, and Twitter (X). Strengthen your online presence effortlessly with us.

a megaphone

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

an envelope with a bull horn coming out of it

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

a target with an arrow in it

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

A bullhorn on a computer monitor

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

TESTIMONIALS

Featured Testimonials

"I can’t say enough good things about Ear Level Marketing"

Working with them has been a fantastic experience from start to finish. Their expertise in managing our website and electronic medical records has made everything so much easier and more efficient. The team is not only incredibly skilled but also genuinely friendly and approachable. They took the time to understand exactly what we needed and delivered solutions that fit our practice perfectly.

Their automations have saved me so much time as a business owner and helped us use our existing patient database to generate new leads. We’ve noticed a real difference in how smoothly things run and how much more satisfied our patients are. If you’re looking for a team that combines technical know-how with a personal touch, Dusty and his team are the way to go!

Kathy Rawls, Au.D., CCC-A, CDP

She/Her/Hers

Owner & Audiologist

Rawls Clinical Audiology

"The process was easy and the support has been great"

Working with the team at Ear Level Marketing has been an outstanding experience from start to finish. They took the time to truly understand our brand, and the custom-designed website they developed for us is a perfect reflection of who we are as a company. But they didn't stop there—their expertise in automating our patient marketing has streamlined our processes, saving us time and ensuring that we stay connected with our patients in a more personalized and efficient way.

What truly sets Ear Level Marketing apart is the measurable impact they've had on our business. The return on investment we've seen from their marketing strategies is unparalleled, outperforming any other marketing efforts we've tried in the past. It's not just about the numbers, though; it's about the quality and consistency of the results. We feel confident knowing that we have a marketing partner who is as committed to our success as we are.

Roger Garcia

Owner, Puretone Hearing Aid Centers

Nathan De Voney

"Couldn’t recommend them enough!"

It has been a pleasure working with Ear Level Marketing. They built our website extremely fast, looks extremely professional and they are super responsive. Every time I request an update, it’s done within minutes. Couldn’t recommend them enough!

Nathan De Voney, BC-HIS

Owner, Family First Hearing Centers

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Fabric Tags that read "return on investment"

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Ear Level Marketing loo

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

A penointing to results on a graph on a desk

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

an otoscope and a hearing aid on an audiogram

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

LET'S START NOW

Let's start your new project now

SEO written in big letters.

5 Ways to Improve Your Business’s SEO

January 25, 20235 min read

Having a website is an essential part of any marketing strategy, but many businesses forget that digital strategy goes beyond that. By optimizing your website's SEO, you can make sure you rank higher in search results so that more people can find you. Check out our guide to SEO and 5 easy ways to implement it today!

What is SEO?

Search Engine Optimization (SEO) refers to the process of getting organic, free traffic to your website through search engine results. Major search engines such as Google, Bing, or Yahoo have primary search results where content is ranked based on what the search engine algorithm considers to be most relevant to users.

Keywords: Their Importance

Adding keywords to your website supercharges it to be ranked higher on search engines and help your customers find you. Keywords are the terms and phrases that your customers enter into search engines when researching your business, services, or industry.

To drive traffic to your website, you need to determine which keywords are right for your business. You can begin your keyword research by evaluating your competitor’s websites. Check and see what keywords they’ve included and are ranking for. A few changes to your page may be all you need to stand out!

Keyword research will show you which topics people are interested in and how popular those subjects are with your customers. By doing research on popular keywords for your business or industry, you can choose how to create and sort your own content. This will essentially help you answer the questions that your customers are asking.

If you want to add keywords to your website, you can go through each page of your website and identify a different keyword phrase for each page, thinking about how your customers might search for the information on that page. Once you’ve decided on the keywords to include on your website, you just need to find a place for them.

Keywords can be used in a website’s URL, page title, headings or subheadings, and website copy. Keep your keywords natural and use them in a manner that enhances your site's readability and user-friendliness. Remember to never unethically stuff keywords in your website.

Update Your Website Content

Regularly updating the content on your website will improve your search engine rankings and show your customers that your webpage is the place to be. Do not be afraid to add new content and messaging to your website, even if your product offering has not changed.

Stay updated with industry trends as they can be a helpful source of inspiration for creating content. Keeping your content fresh is seen as one of the best measures of a website’s relevancy, so set a reminder at least 2-4 times a year to audit your content and update as necessary!

When you have high-quality content that has been created specifically for your customer, they’ll want to stay longer, a digital marketing concept called dwell time. The longer your dwell time, the higher your SEO, which will increase traffic to your website as well as improve your website’s influence.

SEO is also enhanced when customers bookmark your website. When you publish engaging content frequently, you'll create a website people will want to return to, increasing your chances of being bookmarked.

The Picture Is Mightier Than The Sword

Often, people do not realize that your website's photos can have a lot of metadata that will affect your search engine optimization. Metadata refers to the data on your website that describes and provides information about your website. You can optimize your photos by renaming the files with keywords that describe the photo, your business, or your industry.

Don’t go overboard and overload each photo with dozens of keywords because search engines could perceive this as spam and it could actually hurt your SEO. You can also add a caption to your photo if that would be beneficial to provide your audience with a better understanding of the visual.

Get Faster Load Times

It doesn't matter how good your content is if your web pages load slowly. Websites that don't load within 4-6 seconds are too slow.

A slow website drives away users, negatively affects how customers perceive your brand, and ranks you lower on search engine results. One of the potential causes of a slower website could actually be the content that’s on it.

For example, large image files and external links can cause your website to lag as it’s loading. You can reduce this time by compressing image files or limiting your use of external redirects. When optimizing your website’s load time, it’s important to enhance both your page speed and server response time.

It’s All About (Back) Links

Adding links to your website creates an interconnected experience that’s attractive to both search engines and customers. You should add a link to your website when:

  • Writing a blog and connecting it to another page on your site that’s relevant to the topic

  • Talking on social media about the products or services your offer

  • Creating a call-to-action so your customers can reach out to you

You should never link to anything on your website by saying, "Click Here," as this provides no value to search engines. In addition to improving your SEO, descriptive links or keywords are rich in information for both your readers and search engines.

Incorrect: “Click Here” for our full offering of digital marketing solutions.

Correct: [BUSINESS NAME]’s Digital Marketing Solutions are perfect for your business!



Improving the SEO of your website can seem like an overwhelming task with ever-evolving best practices, but at Ear Level Marketing, we’re here to keep your website best optimized for SEO so you can focus on running your business. Visit our website for more information or to set up a consultation.

SEOWebsiteBusinessSmall BusinessSearch Results
blog author image

Dusty Potter

Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

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