ATTENTION: Hearing Care and Audiology Practices

Finally, Hearing Care Marketing That Makes Sense

Most audiologists and hearing care practice owners waste thousands on ineffective marketing each year. With Ear Level Marketing, you'll see more patients and add growth to your practice every single month.

OUR SERVICES

Unleash Your Brand's Potential with Our Expert Marketing Solutions!

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook and Twitter(X). Strengthen your online presence effortlessly with us.

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

OUR SERVICES

We offer you professional

marketing services

a computer monitor with a website on it

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

social marketing icons

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook, Instagram, and Twitter (X). Strengthen your online presence effortlessly with us.

a megaphone

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

an envelope with a bull horn coming out of it

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

a target with an arrow in it

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

A bullhorn on a computer monitor

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

TESTIMONIALS

Featured Testimonials

"I can’t say enough good things about Ear Level Marketing"

Working with them has been a fantastic experience from start to finish. Their expertise in managing our website and electronic medical records has made everything so much easier and more efficient. The team is not only incredibly skilled but also genuinely friendly and approachable. They took the time to understand exactly what we needed and delivered solutions that fit our practice perfectly.

Their automations have saved me so much time as a business owner and helped us use our existing patient database to generate new leads. We’ve noticed a real difference in how smoothly things run and how much more satisfied our patients are. If you’re looking for a team that combines technical know-how with a personal touch, Dusty and his team are the way to go!

Kathy Rawls, Au.D., CCC-A, CDP

She/Her/Hers

Owner & Audiologist

Rawls Clinical Audiology

"The process was easy and the support has been great"

Working with the team at Ear Level Marketing has been an outstanding experience from start to finish. They took the time to truly understand our brand, and the custom-designed website they developed for us is a perfect reflection of who we are as a company. But they didn't stop there—their expertise in automating our patient marketing has streamlined our processes, saving us time and ensuring that we stay connected with our patients in a more personalized and efficient way.

What truly sets Ear Level Marketing apart is the measurable impact they've had on our business. The return on investment we've seen from their marketing strategies is unparalleled, outperforming any other marketing efforts we've tried in the past. It's not just about the numbers, though; it's about the quality and consistency of the results. We feel confident knowing that we have a marketing partner who is as committed to our success as we are.

Roger Garcia

Owner, Puretone Hearing Aid Centers

Nathan De Voney

"Couldn’t recommend them enough!"

It has been a pleasure working with Ear Level Marketing. They built our website extremely fast, looks extremely professional and they are super responsive. Every time I request an update, it’s done within minutes. Couldn’t recommend them enough!

Nathan De Voney, BC-HIS

Owner, Family First Hearing Centers

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Fabric Tags that read "return on investment"

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Ear Level Marketing loo

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

A penointing to results on a graph on a desk

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

an otoscope and a hearing aid on an audiogram

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

LET'S START NOW

Let's start your new project now

How to Create Content that Google and Your Patients Will Love

January 04, 20223 min read

The audiology and hearing care industry in America is extremely competitive—and getting referrals and offering exceptional services is no longer enough to attract new patients. So, how do you stand out amidst the hundreds of clinics offering similar services to you?

Even if you offer fantastic care and provide the best hearing care services, your patients will overlook your practice if they can’t find you online. So, your practice needs to focus on increasing its online visibility—and SEO is the smartest way to do this!

Your website’s presence on Google’s top search results has the power to determine if your clients will choose you over your competitors. Read on to find out how to optimize your website content to stay ahead of your competition and scale search engine rankings.

Identify Relevant Keywords

Keywords refer to the terms and phrases your patients use to search for your business, services, or industry. Adding keywords to your website can boost your relevance for search engines and direct more traffic to your website.

Through keyword research, you can find the most popular keywords in your industry based on relevance, location, and average monthly searches. Your competitor’s website is the best place to start keyword research. Find out what keywords they’ve included and are ranking for. Take inspiration from your competitor’s marketing strategy and find ways to improve them.

Keyword research is also an effective way to discover which topics interest people and provide answers to the questions your patients are asking. Use both informational and commercial keywords to reach patients at every stage of the buyer’s journey.

In niche industries like hearing care and audiology, using strategic keywords in your website’s URL, meta title and descriptions, headings and subheadings can help attract more website visitors.

Excessive keyword usage can trigger search bots and result in your website being marked as spam. So tread carefully: use keywords in a way that is natural and enhances the readability and user experience of your website.

Update Website Content to Meet Google’s E-A-T Principle

Google has repeatedly made it clear that quality and relevant content is crucial to ranking high in search results. Your content needs to reflect your expertise, authority, and trustworthiness—which is what E-A-T stands for. Google uses these factors to protect searchers from low-quality, unreliable content and fraudulent websites. Adding links to your website is another way to appeal to both Google algorithms and patients.

To create E-A-T compliant content, you must understand the searcher’s intent while using relevant keywords. This will also help you design content that specifically addresses your clients' problems, encouraging them to stay on your website longer. The longer the dwell time, the higher your SEO, which in turn will boost organic traffic and increase your brand credibility.

Additionally, the more customers bookmark your site, the more your SEO score will improve. You can increase your chances of being bookmarked by regularly publishing relevant and updated content that answers your patients’ questions.

Invest in Video Content

Most people would rather watch videos than read long posts to save time. This is why you can’t afford to leave out video content from your SEO strategy. Relevant video content is known to increase visitor dwell time, an important user engagement metric that influences SEO.

From tutorial videos on cleaning hearing aids to informative videos on tinnitus, you can create concise, easy-to-follow videos on topics your patients want to know about. Sharing your content on social media is a smart way to generate more leads for your website.

Also, many platforms now come with intelligent closed captioning functions. Don’t forget to edit the captions to ensure they match your video. Hearing care practices and audiologists can often get overwhelmed by the constantly evolving SEO standards. But, with the help of the Ear Level Marketing team, you can increase your practice’s online visibility in no time. Contact us today!

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