ATTENTION: Hearing Care and Audiology Practices

Finally, Hearing Care Marketing That Makes Sense

Most audiologists and hearing care practice owners waste thousands on ineffective marketing each year. With Ear Level Marketing, you'll see more patients and add growth to your practice every single month.

OUR SERVICES

Unleash Your Brand's Potential with Our Expert Marketing Solutions!

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook and Twitter(X). Strengthen your online presence effortlessly with us.

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

OUR SERVICES

We offer you professional

marketing services

a computer monitor with a website on it

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

social marketing icons

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook, Instagram, and Twitter (X). Strengthen your online presence effortlessly with us.

a megaphone

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

an envelope with a bull horn coming out of it

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

a target with an arrow in it

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

A bullhorn on a computer monitor

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

TESTIMONIALS

Featured Testimonials

"I can’t say enough good things about Ear Level Marketing"

Working with them has been a fantastic experience from start to finish. Their expertise in managing our website and electronic medical records has made everything so much easier and more efficient. The team is not only incredibly skilled but also genuinely friendly and approachable. They took the time to understand exactly what we needed and delivered solutions that fit our practice perfectly.

Their automations have saved me so much time as a business owner and helped us use our existing patient database to generate new leads. We’ve noticed a real difference in how smoothly things run and how much more satisfied our patients are. If you’re looking for a team that combines technical know-how with a personal touch, Dusty and his team are the way to go!

Kathy Rawls, Au.D., CCC-A, CDP

She/Her/Hers

Owner & Audiologist

Rawls Clinical Audiology

"The process was easy and the support has been great"

Working with the team at Ear Level Marketing has been an outstanding experience from start to finish. They took the time to truly understand our brand, and the custom-designed website they developed for us is a perfect reflection of who we are as a company. But they didn't stop there—their expertise in automating our patient marketing has streamlined our processes, saving us time and ensuring that we stay connected with our patients in a more personalized and efficient way.

What truly sets Ear Level Marketing apart is the measurable impact they've had on our business. The return on investment we've seen from their marketing strategies is unparalleled, outperforming any other marketing efforts we've tried in the past. It's not just about the numbers, though; it's about the quality and consistency of the results. We feel confident knowing that we have a marketing partner who is as committed to our success as we are.

Roger Garcia

Owner, Puretone Hearing Aid Centers

Nathan De Voney

"Couldn’t recommend them enough!"

It has been a pleasure working with Ear Level Marketing. They built our website extremely fast, looks extremely professional and they are super responsive. Every time I request an update, it’s done within minutes. Couldn’t recommend them enough!

Nathan De Voney, BC-HIS

Owner, Family First Hearing Centers

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Fabric Tags that read "return on investment"

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Ear Level Marketing loo

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

A penointing to results on a graph on a desk

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

an otoscope and a hearing aid on an audiogram

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

LET'S START NOW

Let's start your new project now

A mailman delivers mail to a mail box

Why Should Your Hearing Practice Employ Drip and Pixel Mail Marketing?

April 13, 20236 min read

Connecting with your audience, which comprises patients and their caretakers, becomes simple, quick, and economical with email marketing. With an ROI of $42 for every $1 spent and several other advantages, including prompt & effective communication, broader reach, and the capability to evaluate and track content, email marketing is a phenomenal way to build brand awareness. Moreover, you can also assure the community of the top-notch care they would receive by availing of your hearing practice services.

Here is a comprehensive guide where we discuss how drip and pixel email marketing strategies can help you enhance patient engagement levels, drive more leads, and convert them to be a part of your satisfied patient community.

Top Benefits of Drip and Pixel Mail Marketing

Benefits of Drip Email Marketing for Your Practice

Email drip campaigns consist of a string of pre-composed, automated marketing emails designed to guide recipients toward a specific conversion goal. They are known as "drip" campaigns since they gradually 'drip' valuable information, alerts, products, and announcements to email subscribers over time.

Drip campaigns work better than generic mailings because they are tailored, timely, and engaging. Statistics suggest that average click-through rates for drip emails are three times greater than those for single emails, and open rates are around 80% higher.

Let's explore the key benefits of employing drip email marketing to promote your hearing practice.

  1. Boost Your Brand Awareness Significantly

A sequence of emails that are highly engaging & relevant retains your brand in people's minds. You'll be the first hearing care service provider a prospect thinks of when they need services that you have to offer. Also, they'll be more likely to endorse your brand among their contacts.

This way, your brand can start building the customer/patient relationships necessary for its success with drip marketing. You can boost the likelihood that someone will prefer your services when they need them, by letting potential consumers know you in and out, appreciate, and trust your brand through the regular email communication they receive.

  1. Enhance Engagement Levels Effortlessly

Drip email campaigns reduce a significant amount of the efforts required to pique the audience's interest by strategically delivering pertinent content to targeted prospects. You're shortening the sales cycle by boosting their engagement by pushing leads down the funnel more promptly. A smart drip email campaign also filters out unresponsive website visitors, which helps you avoid wasting time or effort contacting them.

Furthermore, since drip emails rely on automation, you don't have to commit much time to them. The marketing team doesn't need much time crafting and delivering emails, but you still have to track and analyze the campaign performance.

  1. Streamline Audience Segmentation to Improve Revenue

The word ‘AUDIENCE’ written in marker with arrows pointing to it.

Within a single email campaign, drip marketing can let you attract prospects, nurture leads, incentivize customers, and much more. You can approach the relevant audience appropriately by locating, segmenting, and contacting particular user groups.

Additionally, a segmented email drip campaign can let the audience develop trust in your services. Instead of bombarding your complete email list with the same promotional content, you can segment your readers into separate funnels and communicate with them more effectively. This way, your emails sound more personalized as they are better customized and deliver relevant information.

Consequently, it results in a lower unsubscribe rate and a greater conversion rate.

  1. Nurture Leads through an Effective Marketing Funnel

Sometimes prospective customers may not be prepared to purchase a product (such as a hearing aid) from you. Before deciding, these leads might want to learn more about your business, your product, or your service.

You can demonstrate the benefits of your solution or service, respond to possible inquiries, and resolve prospects' concerns by nurturing them with a drip email campaign. It's similar to having a sales interaction over a series of emails.

Benefits of Pixel Email Marketing for Your Hearing Practice

A pixel mail is an effective email marketing facet that is efficient enough to capture the visitors' intent and other relevant data. At the same time, they visit your website or open your email. Then you can leverage the information gathered to convert them into a customer. But what is a pixel?

An email tracking pixel is a 1px by 1px square image developed through a code and integrated into an email message. But due to their covert placement in the email's header or footer, email tracking pixels are not immediately apparent to recipients.

These tracking pixels offer insightful sales and marketing data, including:

  • Email open rate, number of clicks on links, performance based on campaign success rate metrics,

  • Headlines, preview content, and the sending times & days that lead to a higher number of conversions opens, and clicks related to appointment scheduling, product demonstration, consultation, etc.,

  • Audience segmentation is based on the device (laptop, smartphone, or desktop) they use while opening emails,

  • Audience demographics.

Here are some of the proven benefits of using pixel mail marketing for your hearing practice.

  1. Capture Insightful, Actionable Customer Engagement Data

  • Your pixel-tracking email campaign opens up new opportunities for you and your hearing practice. It gives marketers valuable information about their prospects, customers, and the audience's email engagement levels.

  • Once you start collecting personal information from a tracking pixel, there is no room for speculation. Marketers get immediate insight into how customers browse, where they spend the most time during an online session on your website, and their activities. Pixels serve even better than cookies as far as email marketing is concerned.

  • Another incredible benefit of employing pixel mail marketing is its capability to assist marketers in personalizing their efforts. It enables them to develop communication channels tailored to their audience without overwhelming them with irrelevant or redundant information.

  • Along with this, personalization could help you optimize your subject lines. The open and click-through rates should be higher as a result than with your previous strategy. Apart from subject lines, you can also focus on personalizing your content, CTAs, pertinent links, and more.

  1. Evaluate the Campaign Performance and Optimize

This email marketing tactic enables you to monitor the effectiveness of particular emails after sending them to their intended recipients. You can determine the extent to which your emails generate the intended impression and how effective the email content has been lately in moving the audience. It also indicates whether the content generates more clicks, engagement, and conversion than the targeted figure.

Furthermore, if other KPIs and metrics like open rates, churn rates, and CTRs are carefully considered, marketers can develop a more detailed online marketing strategy. This kind of approach can facilitate streamlining the overall customer journey.

The Bottom Line

Both drip and pixel mail marketing strategies can serve your hearing practice the best when the relevant hearing care messages reach the audience at the right time. Even if they don't request, your patients will value hearing the solutions to their prospective queries and worries, boosting the overall patient engagement and retention rates. As an outcome, you will build enduring relationships with your patient community and turn them into their go-to resource for hearing care.


If you are an audiologist, hearing specialist, or a hearing care company, Ear Level Marketing, can assist you in expanding your patient base while setting up your company for a sustainable, consistent growth launchpad that will strengthen your brand recognition and authority in the marketplace.

We provide modern hearing care marketing solutions through our customer relationship management (CRM) and office management systems, together with well-coordinated traditional and digital marketing services to help you achieve your business objectives relying on our unique set of skills & vendor resources too with full pricing transparency. So what are you waiting for? Contact Ear Level Marketing today for more information!

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Dusty Potter

Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

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