ATTENTION: Hearing Care and Audiology Practices

Finally, Hearing Care Marketing That Makes Sense

Most audiologists and hearing care practice owners waste thousands on ineffective marketing each year. With Ear Level Marketing, you'll see more patients and add growth to your practice every single month.

OUR SERVICES

Unleash Your Brand's Potential with Our Expert Marketing Solutions!

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook and Twitter(X). Strengthen your online presence effortlessly with us.

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

OUR SERVICES

We offer you professional

marketing services

a computer monitor with a website on it

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

social marketing icons

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook, Instagram, and Twitter (X). Strengthen your online presence effortlessly with us.

a megaphone

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

an envelope with a bull horn coming out of it

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

a target with an arrow in it

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

A bullhorn on a computer monitor

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

TESTIMONIALS

Featured Testimonials

"I can’t say enough good things about Ear Level Marketing"

Working with them has been a fantastic experience from start to finish. Their expertise in managing our website and electronic medical records has made everything so much easier and more efficient. The team is not only incredibly skilled but also genuinely friendly and approachable. They took the time to understand exactly what we needed and delivered solutions that fit our practice perfectly.

Their automations have saved me so much time as a business owner and helped us use our existing patient database to generate new leads. We’ve noticed a real difference in how smoothly things run and how much more satisfied our patients are. If you’re looking for a team that combines technical know-how with a personal touch, Dusty and his team are the way to go!

Kathy Rawls, Au.D., CCC-A, CDP

She/Her/Hers

Owner & Audiologist

Rawls Clinical Audiology

"The process was easy and the support has been great"

Working with the team at Ear Level Marketing has been an outstanding experience from start to finish. They took the time to truly understand our brand, and the custom-designed website they developed for us is a perfect reflection of who we are as a company. But they didn't stop there—their expertise in automating our patient marketing has streamlined our processes, saving us time and ensuring that we stay connected with our patients in a more personalized and efficient way.

What truly sets Ear Level Marketing apart is the measurable impact they've had on our business. The return on investment we've seen from their marketing strategies is unparalleled, outperforming any other marketing efforts we've tried in the past. It's not just about the numbers, though; it's about the quality and consistency of the results. We feel confident knowing that we have a marketing partner who is as committed to our success as we are.

Roger Garcia

Owner, Puretone Hearing Aid Centers

Nathan De Voney

"Couldn’t recommend them enough!"

It has been a pleasure working with Ear Level Marketing. They built our website extremely fast, looks extremely professional and they are super responsive. Every time I request an update, it’s done within minutes. Couldn’t recommend them enough!

Nathan De Voney, BC-HIS

Owner, Family First Hearing Centers

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Fabric Tags that read "return on investment"

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Ear Level Marketing loo

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

A penointing to results on a graph on a desk

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

an otoscope and a hearing aid on an audiogram

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

LET'S START NOW

Let's start your new project now

Why Accurate Listings Are Important for Your Hearing Care Practice’s Success

March 02, 20227 min read

When it comes to digital marketing, it is often easy to get obsessed with the big picture and forget the little but important details. Online listings management is a crucial part of your practice’s digital footprint as it influences your search engine rankings and kickstarts your patients’ customer journey. 

Learn more about the importance of listings and how listings management can make it easier for patients to find you.

What Is a Business Listing? 

Listings summarize essential business information your customers need to research, locate, and contact your practice. It usually includes your practice’s name, location, phone number, website, industry, and hours of operation. It is highly beneficial for directing patients to your website or clinic.

82% of all smartphone users conduct “near me” searches. If your hearing care practice doesn’t show up online or if patients find inaccurate or inconsistent information, you risk losing their trust and turning them away to your competition. 

So, it is not only important to have your business information online, you also need to ensure they are accurate, up-to-date, and consistent across online directories and listing sites.

Top 5 Tips for Effective Listings Management

Vector Image of someone holding a magnifying glass over a web page.

Audit Your Digital Presence

You need to know what you are working with. Look up your clinic on various platforms like Google, Yelp, Bing, Facebook, and more. There are over 500 indexing sites for hearing care practices—find out which ones you show up on. 

Is your business information accurate and consistent from platform to platform? Do you also see listings for individual practitioners in your search results? Once you know the answer to these questions, you can start creating a strategy to rectify any errors and optimize your online listings.

This can obviously be a time-consuming and complicated process. Fortunately, a professional marketing team can help your hearing care practice stay on top of your online listings and enhance your findability.

Claim and Optimize Your Listings

Start the process of claiming unclaimed listings as soon as possible. The longer you wait, the more chances there are that someone else will claim them. Duplicate listings can cause several problems for hearing care clinics as they can confuse patients and result in reduced traffic to your practice. Flag duplicate listings immediately with the platform’s support team.

While it is ideal to claim your listings on all the major platforms like Yelp, Google, and Facebook, don’t forget to claim listings on healthcare-specific listing directories such as WebMD, Wellness.com, and others. Patients trust these sites for medical advice and information—and listing your practice there will build trust and credibility.

Ensure Your Business Information Is Clear, Accurate, and Consistent

After securing all your online listings, it’s time to make sure your listings are as informative and efficient as they can be. Remember, even the most minor things can make a huge difference when uploading your practice information.

For example, suppose your practice name is “XYZ Audiology” on one site and “XYZ Hearing & Audiology” on another—search engines will mistake them for two different practices and index them incorrectly. 

According to Google’s guidelines for representing your business on the platform, your name on the search engine should reflect your practice’s real-world name. In addition, most search engines also allow you to place your practice under several categories. 

Choosing the right categories is integral to creating your business listing as search engines use category data to match businesses with particular searches. Categories like “audiologist” or “hearing aid store” might be more appropriate for you. Remember, search engines will not display your practice if it is left uncategorized—or worse, miscategorized.

Hearing care practices will also benefit from highlighting other essential information, including

  • Areas of Specialty

  • Address

  • Insurance Accepted

  • FAQ

  • Practitioners' Profile

  • Branded Photos and Videos

  • Safety Protocols and Information

Make sure that all the information you include in your listings matches the data on your website as consistency is a major factor for high search engine rankings.

Nearly one-third of all mobile searches are location-specific, making Google Maps essential for driving foot traffic to your clinic. Google Maps sources your business address and other information from your Google business listings to direct patients to your practice. So, make sure your location details are accurate and up to date.

Adding attractive photos and videos will increase the number of clicks that a particular listing gets. From pictures of your facility and state-of-the-art equipment to images of individual practitioners, staff, and happy patients, you can add a variety of engaging visuals to your listings to create a positive impression of your practice.

Monitor Reviews and Ratings

A positive online reputation is essential for all businesses, especially for healthcare practices. Most listing sites like Yelp and Google Business Profile allow patients to leave reviews about your practice.

While a positive review can encourage patients to visit your clinic, a negative review can make them lose trust in your practice. So, always keep track of online reviews and respond to both positive and negative ones.

Reach out to patients who left a negative review and determine why their experience with your practice was not positive. This will not only allow you to improve your processes and offer better patient care, but it is also an excellent way to show your patients you care and transform a negative experience into a positive one.

Always Keep Your Listings Up to Date

Online listings management is not a one-off thing that you can forget about. It is important to update your listings without fail whenever there are any changes in your business information. Whether you get a new practitioner or move your business hours, update your listings information immediately, so patients know what is going on with your practice. Moreover, outdated information will negatively affect your search engine rankings and findability.

Benefits of Accurate Listings for Your Practice

Attract New Patients

Most patients are apprehensive about hearing care clinics with missing or incorrect listings. Patients are also less likely to engage with your practice if they can’t find the correct information or worse, are given the wrong phone number or address.

In fact, 71% of people trace negative experiences with a brand to incorrect information listed online. 

On the other hand, regularly monitoring and updating your listings can increase your brand visibility and lead new patients straight to your door.

Increased Trust and Brand Credibility

Incorrect or missing business listings lead to miscommunication and result in patients losing confidence in your brand and services. Outdated listings may also make your patients feel like you don’t care about them.

A crucial aspect of building trust and attracting new patients is ensuring their experience with your brand is as seamless as possible. If prospective patients find out that the wrong phone number has been listed when they try to call and book an appointment, chances are they will not try contacting your practice again. They may even leave a negative review!

80% of customers lose trust in a business if they see an incorrect or inconsistent listing. This makes inaccurate and inconsistent listings more costly for your clinic than most businesses, as trust is the most integral part of running a successful hearing care practice.

Boost Your Search Ranking Results

A 2018 study on local search ranking factors found consistency in business listings to be the second most crucial factor. If you maintain correct and up-to-date listings across the internet, you are more likely to rank high on search engines, making it easy for patients to find you.

When you update your listings, make sure the changes are uniform across all channels so your patients can remain well-informed and you can avoid getting penalized.

Listing management is all about the little details, and even the tiniest difference in street abbreviations can negatively affect your hearing care practice’s search rankings. Understandably, many hearing care practices and audiologists find it difficult to keep their listings accurate and consistent across the internet.

But, worry not—Ear Level Marketing can help you manage your listings and increase your practice’s online visibility in no time. Contact us today!

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