How Often Should My Practice Post On Social Media?

Organic posting on social media for a hearing aid clinic is a great way to connect with your patients outside of your clinic, but it’s not as simple as posting a picture on Facebook and receiving a bunch of likes from your old high school friends.

How many times have you worked really hard on the perfect post for your business only to receive zero engagement? Don’t feel bad, it happens. The main reason this happens is because Facebook’s algorithm would rather have businesses pay for their content to be seen. 

 Does that mean you should just give up? Of course not. You should still post on your social media sites to show that your business is active and cares about communicating with your patients. The big question now is—how often should you post? 

Here are a few guidelines...

Facebook

As a hearing healthcare clinic owner, this is the main social platform that your demographic uses multiple times a day. You will want to post enough to chip away at the algorithm holding you back, but not so much that you become a bit annoying. One post every couple of days is the general rule and no more than twice a day.

Instagram

Your demographic is less likely to be using this platform but there are still 90 million users over the age of 55 on Instagram. 2-3 times a week is the recommended strategy here.

 Google Business Profile

This one is often neglected by business owners which is a shame because the benefits far outweigh the effort. Every time you post to your Google Business page, your SEO gets a little boost just by engaging with Google. This shows Google that your business is active, trustworthy, and providing content that Google users may want to see.

Every time you post content to social media, include your Google Business Profile.

 For all other sites, the same rules apply–try to post quality content that is relevant to your audience as often as possible without annoying the users. Also, remind yourself that building an audience takes time and user engagement will increase with time and practice.

How do you find the time to post so much?

Sounds impossible to post to so many different platforms every day, right? It’s easier than you think–if you have the right tools. Sure, you can go into each site every day and upload content, but that is difficult to maintain. 

 The best option is to use a Customer Relationship Manager (CRM) that can connect all of your social channels in one place and post content to every site simultaneously. A CRM like amplifyCRM PRO can even allow you to set up all of your posts for the week or month on a calendar and post your content to all sites automatically.

Since the social media planner is just one of the many features included in the audiology specific CRM, you aren’t paying for multiple marketing and communication services, saving you time and taking pressure off your budget.