When it comes to marketing an audiology practice, one of the most important strategies is search engine optimization (SEO). SEO is a process that improves a website's visibility and ranking on search engine results pages (SERPs) like Google. It can be broken down into three distinct categories: On Site SEO, Off Site SEO, and Local SEO. In this article, we'll take a deeper look at each type of SEO and explore why local SEO is often the most important when it comes to promoting an audiology practice.
On Site SEO focuses on optimizing the content of a website by utilizing keywords related to the practice’s services. This includes changing titles and meta descriptions to ensure they are keyword-rich, writing content that contains those same keywords in a natural way, and ensuring all images contain alt tags with relevant phrases. Other elements such as URLs structure, internal linking, user experience design, usage of schema markup, page loading speed optimization also come into play when optimizing for on site SEO. All of these techniques are focused on helping search engines easily crawl through your website so that it can be displayed prominently in SERPs for searches related to your services.
Off Site SEO mainly consists of link building activities which involve obtaining links from other websites pointing back to your own website. These links act as signals to search engines suggesting the relevance and quality of both your practice’s website and content published by it. Link building activities typically include guest blogging on other websites in close niches or industries related to your own services, sharing curated content created by other websites or influencers across all social networks contributing towards link signals aiming at increasing your referral traffic and ultimately ‘authority status’ - something Google looks at since its last major algorithm update ("Penguin").
Local SEO is often considered one of the most important types of search engine optimization for local businesses such as audiology practices. This type of optimization focuses on improving visibility for businesses within their service area or geographical location with techniques such as listing in online directories, claiming business listings on online review sites such as Yelp!, submitting articles about the business or service offerings to local newspapers or websites with high local exposure (local blogs etc.), and creating profiles/listings in geographically relevant social networks like FourSquare or Facebook Places Pages & Business Pages connected with Facebook Ads targeting exact geographic areas matching your target customers reach you (such as cities/towns within certain radii).
Many people assume that Off Site and On Site optimization are more important than local because they involve higher cost investments compared to setting up listings & business profiles but what many do not understand is the importance behind Local – making sure the right people find you physically before they ever have an opportunity to visit you virtually! By having visibility in local SERPs you give potential patients a chance find out about you first before exploring what customers are saying about you elsewhere around the web due to improved physical proximity features added recently by major search engine players like Google & Bing making sure information appears faster when someone searches using location-based phrases involving locations nearby.. Additionally performing some basic local directory submissions will improve your web presence from both authority & trust points which again contribute heavily towards overall rankings across SERPs!
For a single local business like an audiology practice, implementing local SEO offers immediate returns that can help pay for routine maintenance associated with offsite activities such as link acquisition & technical aspects associated with onsite optimization and may even increase cash flow if done properly because it makes sure people who need hearing care receive information about how they can get help quickly providing them better convenience & arguably better patient care outcome resulting from faster access!
At Ear Level Marketing our mission is simple: To provide hearing care practitioners with effective digital marketing solutions that drive tangible results while enabling them to deliver world class customer experiences aligned with their core values. We utilize a comprehensive combination of all three types of search engine optimization – On Site , Off Site , & Local -to ensure maximum visibility for our client’s businesses without compromising any ethical principles associated with professional delivery standards expected throughout our industry leading providers network!
Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.