It’s no secret that customer loyalty is key to any successful business, and hearing care practices are no different. But the challenge lies in reaching out to those customers who have gone inactive or forgotten about you. Fortunately, there's an effective and cost-efficient way to reach out to your customers: SMS Marketing! In this blog post, we'll discuss why it's the best choice for a reactivation campaign in 2023.
We've seen an explosive return on investment for this type of campaign with our clients. One clinic saw over 60k in sales generated from a marketing investment of less than $600!!
Database reactivation is the process of sending a text message to patients who you have seen in the past, in an effort to re-engage them with your brand. It's an effective way to reach out to customers who may have become inactive, and it's also a cost-effective way to reach a large number of people with a single message.
There are a few different ways to approach database reactivation, but the most important thing is to make sure that your message is relevant and engaging. You'll want to avoid sending a generic message that doesn't offer any value or incentive for customers to respond. Instead, focus on creating a message that will appeal to your target audience and offer them something that they'll find valuable.
One great way to do this is to offer a discount or promotion in your reactivation message. This can be an effective way to motivate customers to take action, and it can also help you track the success of your campaign. You can also include a call-to-action in your message, such as asking customers to reply with their email address or visit your website.
Whatever approach you take, the goal is always the same: to reach out to inactive customers and get them interested in engaging with your brand again. By taking the time to craft a well-designed reactivation campaign, you can breathe new life into your customer base and keep them coming back for more.
A database reactivation campaign is an effective way for hearing care practices to reach their customers. It is a cost-effective way to contact customers and promote hearing care services. Database reactivation campaigns can also help hearing care practices keep their customer base informed about new products, services, and events. ANd what's even better- appointments are typically driven to the office for new technology purchases within a couple of days.
As we all know, SMS is the most common form of communication. It's also the most effective way to reach customers. In addition, SMS is also the most cost-effective way to reach customers. Here are the reasons why:
1. SMS is fast and easy to use.
2. SMS is personal and intimate.
3. SMS is immediate and interactive.
4. SMS is attention-grabbing and convenient.
5. SMS is affordable and has a wide reach.
If you're looking for a way to reactivate your database, SMS is the most cost-effective and effective way to reach customers. Here's how to set up an SMS campaign:
1. Create a list of inactive patients.
2.Segment your list by purchase history, activity level, or any other criteria that makes sense for your goals and offer.
3.Create a compelling offer that will incentivize customers to come back to your business.
4.Craft a personalized message for each segment of your list.
5.Set up an automated SMS campaign that will send messages out to your inactive contacts on a schedule that you define.
6.Monitor the results of your campaign and make adjustments as needed.
When it comes to reactivating a database, SMS is by far the most cost-effective and effective way to reach customers. Here are a few best practices to keep in mind when planning your campaign:
1. Keep it short and sweet: The average attention span of a person is only 8 seconds, so make sure your message is clear and concise.
2. Use personalization: Add the recipient's first name in the message to make it more personalized and engaging.
3. Create a sense of urgency: Use words like "now" or "act fast" to encourage recipients to take action immediately.
4. Offer something exclusive: Provide recipients with an exclusive offer that they can't find anywhere else to further incentivize them to take action.
5. This should go without saying, but you're going to need a HIPAA compliant platform to execute this- and we'd love to show you how amplifyCRM Pro can achieve this and so many other goals for your practice communications.
In conclusion, SMS reactivation is a cost-effective and effective way to reach customers in the year 2023. With its ability to increase ROI, provide real-time insights into customer preferences, and maximize customer engagement, it’s no wonder that businesses are turning to this form of marketing. If you want your practice to stay ahead of the competition in an ever-evolving digital landscape then SMS reactivation should be your go-to choice for database management.
Want these kind of results but don't want to figure out how to build it yourself? Set up a meeting with us at Ear Level Marketing. We can have you up and running with an effective database reactivation campaign within a couple of weeks, and you'll likely begin to see sales and revenue from the campaign in less than two business days.
Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.