Websites, for businesses today, are one of the most significant interactions a consumer can have with their brand. You can say that a website is the face of your business online– and it needs to be as neat and effective as possible. Would you stay on a website if it didn’t load quickly or kept malfunctioning?

Website analysis is a process that helps you determine how easy or hard it is for a visitor to use or interact with your website. It determines the parameters related to the website’s performance and stability, such as loading speed, intuitiveness, and more.

Websites are hotspots where your marketing funnel ends and the sales funnel begins. They need to be as intuitive, fluid, quick-loading, and as purpose-oriented as possible. So how important is it to get a website analysis done for your business? Here are six compelling reasons to have a professional analyze your website:

1. Enhancing User Experience

Website analytical tools give you the power to understand your visitors concerning the following aspects:

• Age

• Gender

• The device used for browsing

• Location and language

• User intent and interests

Knowing these details helps you make better decisions when designing your website in a way that can cater to your visitors better, thus improving the user experience.

1. Content Information

Your website is where your visitors view a lot of content, but not necessarily all of it. Website analysis gives you a detailed report on which type of content is getting viewed by your visitors the most, and which content isn’t. Knowing what your visitors want to see and read makes it possible to plan content better to match your customers’ interests when it comes to all your business has to offer them.

1. Improving SEO

While website analysis doesn’t directly do anything for SEO, it does tell you how your backlinks and referrals are performing. Some website analytical tools also allow integration with other full-fledged SEO analysis tools, helping you collate the data and make better decisions on planning search-friendly aspects of your website such as architecture, structured data, and meta details.

1. Building Backlink Networks

In one study, Backlinko discovered that backlinks were one of the heaviest weighted factors in consideration by Google when it comes to assigning rankings to a page. Website analysis tests the health and authenticity of the backlinks on your website, helping you build on the good ones and weed out the harmful ones, thus creating an optimized web of good referrals.

1. Creating Partnership Opportunities

Website analysis helps you pinpoint the backlinks, referrals, citations, and references that your content is getting and ranks them based on how good they are as per search engine algorithms. By knowing your best backlinking sources, you can build on this opportunity to create an entire network of supportive partners who can give your Domain Authority a boost and you can do the same for them as well.

1. Ecommerce Assistance

If you are running an online store through your website, website analysis can help you gain more insight into how visitors are using your website, and a few other parameters such as the following:

• Conversion rate

• Transactions

• Average order value

• Revenue

• Top selling products

• Quantity of sales

• Sales percentage

Knowing these insights helps you strategize better for your eCommerce business.

Website analysis is a great first step in streamlining your website and making it ready for visitors. To learn more about it, visit us at Ear Level Marketing! We can run a business analysis on your website, online listings, and web traffic and help you develop a digital solution that brings you more customers.