Welcome To A Whole New World

Modern And Transparent

Hearing Care Marketing

Stop Chasing Ads... And Start Building Systems.

EAR LEVEL MARKETING

We Provide Affordable Marketing Solutions for Hearing Care Practice Owners and Audiologists

A cartoon reresentation o the outreach of digital marketing

Ear Level Marketing is a full-service marketing company that provides transparency in pricing and reasonable rates. We offer affordable websites starting at only $197 per month, along with pay per click, social media campaign setup, automated sms, mail, review generation, and voice mail marketing - all at competitive rates!

Founded by a hearing care practice owner, we understand your practice, your patients, and how to communicate with your marketplace.

Our Services

Websites

$197-$895 per month

(Setup Fee from $499)

A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.

SMS, Email, Voicemail, and Call Tracking Systems

from $99 per month

Have you ever wished you could integrate your call tracking system with your other telephony? Our SMS, email, voicemail, and call tracking systems can be integrated with each other to provide you with a complete picture of your patient's communication. By integrating our call tracking system with your other telephony, you can keep track of all your patient's communication in one place. Try our SMS, email, voicemail, and call tracking systems for yourself.

Monthly Blog Posts

from $97 month

As a business owner, you know that content is important for your website's SEO. Our monthly blog post service is a great way to get quality, custom content for your website every month without having to lift a finger. For only $85 per month, you can have 500 words of custom written content delivered to your inbox every month. Sign up now and start receiving monthly blog posts in the next week!

Direct Mail Marketing

from $0.71 per mail piece with no minimum

Are you looking for a more efficient way to generate new leads and keep your existing patients coming back? Automated direct mail is a great solution for practices that want to improve their patient retention and increase their new patient acquisition. With automated direct mail, you can easily manage your direct mail campaigns and always have a full schedule. Try automated direct mail today and see the results for yourself.

Our Systems

Image

amplifyOMS

Our proprietary office management system designed from within a hearing care practice and engineered for communication and integration with other business systems. Unlock the power of amplifyOMS to automate your patient data and provide your practice with a wealth of knowledge and capabilities.

Image

amplifyCRM Pro

Originally developed as a companion system for amplifyOMS, amplify CRM pro is a powerhouse marketing automation platform designed for the hearing care patient journey.

Compatible with amplifyOMS and Counsel Ear, amplifyCRM pro allows you to automate patient communications and increase retention rates and shorten the repurchase cycle.

Why Pay More?

If you're a hearing care practice owner who is frustrated by overpriced industry specific vendors and local agencies who just don't "get it",, then Ear Level Marketing is for you.

We offer affordable, effective marketing solutions that are tailored to the hearing care industry.

Take control of your bottom line and your community messaging with Ear Level Marketing.

Contact us today to learn more about how we can help you grow your hearing care practice.

A one hundred dollar bill erupts into flames

Want More Information?

Fill in the form below and our team will reach out to you as soon as possible.

Blogs

Blogs

Why Every Hearing Care Ad Needs an Offer

Why Every Hearing Care Ad Needs an Offer

August 25, 20253 min read

Why Every Hearing Care Ad Needs an Offer

If you’re spending money on advertising in hearing care—whether it’s PPC, Facebook ads, or even the homepage of your website—you must have an offer. Otherwise, you’re wasting money.

Dan Kennedy said it best: “The number one sin in advertising is being boring. The number two sin is not giving people a reason to respond now.” That’s the heart of it. Branding has its place. Long-term reputation, recognition, and goodwill matter. But when you’re paying for clicks, impressions, or eyeballs, your ad isn’t a billboard—it’s a direct response machine. If it doesn’t compel action, you’re leaking money.

Branding vs. Direct Response

Branding marketing says: “Here we are. We’re professional. Keep us in mind.” That works over years. But if you’re buying traffic, you don’t have years—you have seconds. A PPC ad that doesn’t carry a reason to act now is just a vanity project. A social media ad without an offer? Scrolling into the void. Even your website visitors—who already took the step of finding you—will leave without taking action if they don’t see a clear next step that benefits them.

What an Offer Really Is

a cartooon ear with an otoscope on a figure from an outreached hand making an offer.

Too many practice owners hear “offer” and think “discount.” That’s lazy thinking. An offer is any structured reason for a prospect to respond now. It can be:

  • A free hearing screening with same-day results.

  • A risk-free trial of the latest technology for 14 days.

  • An educational guide like “5 Questions to Ask Before Buying Hearing Aids.”

  • A seasonal checkup framed around holidays, family gatherings, or the new year.

  • A limited appointment window with an audiologist or hearing specialist.

Notice something? None of those required cutting your price. An offer simply answers: “Why should I act today instead of putting this off?”

How to Do This Ethically

In hearing care, trust is everything. The goal isn’t to manipulate—it’s to motivate. Offers give people permission to take the step they’ve been putting off, and when structured right, they actually build authority. A free screening educates. A risk-free trial removes fear. A seasonal campaign ties action to meaningful life events. All of these position your practice as both professional and patient-centered.

Where to Put Your Offer

  • PPC Ads: Every headline and description should tie directly into the offer. Don’t sell “better hearing.” Sell the step (e.g., “Book Your Free Consultation Today”).

  • Landing Pages: Strip out distractions. Your offer is the star. Everything else is supporting evidence—testimonials, trust badges, authority markers.

  • Social Media Ads: These are interruption-based. The offer is what turns a thumb-stop into a lead.

  • Website Visitors: Every main page should give an option beyond “Contact Us.” A free guide, a consultation, or a demo is better than sending them to voicemail.

The Bottom Line

If you’re going to spend real dollars on advertising, don’t just buy attention. Buy action. Branding will come along for the ride, but the offer is what creates ROI. Without it, you’re invisible. With it, you’re magnetic.

As Kennedy would remind us: “In direct response, it’s not about the applause. It’s about the response.” Make sure every ad you run gives people a reason to respond now—ethically, clearly, and in a way that builds trust.

hearing care marketinghearing aid advertisingaudiology marketing strategieshearing practice advertisingdirect response marketing for audiologyhearing care PPC ads
blog author image

Dusty Potter

Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

Back to Blog