The online advertising landscape is competitive to say the very least. Especially now that consumers have multiple options to choose from, capturing new audiences is all about being the fastest when it comes to securing a good advertising space on search engines.

About 80% of the advertisers on Google employ Google Ad automation to save time and improve performance, according to a Google report. It is quite unsurprising, given that in 2020, over 17 million businesses benefited from receiving traffic from their presence on Google.

Leveraging Google ad automation can place your business at the precipice of exponential growth by exposing it to a wider audience. Let’s discuss a few more ways you can take transformative advantages from automating your Google ads.

Organizing and Running Smart Campaigns

Among the most recent features in Google Ads is the feature that lets you create Smart Campaigns, something that small businesses can leverage very effectively. This feature automates target-based advertising, landing pages, and goal-oriented bidding. While you would still need to manually enter the details like location and language, a large part of such campaigns would run themselves.

Think about the multiple man-hours your business would save by automating advertisement campaigns, especially when your business is small and set on a steep growth trajectory! Automating campaigns can free up time for workers in your business to take on other important tasks while being able to trust that the campaigns are achieving the reach and visibility they need.

App Campaign Automation

Google Ads assists businesses with automating conversion-driven or installation-driven marketing and advertising campaigns for their applications. All you need to do is set up the campaign initially and let Google take over with its automation capabilities.

Google Ads can manage bidding, targeting, and graphics optimization to achieve your business’ set goals while staying within your advertising budget.

Applications, whether mobile-device-based or web-based, help a business stay engaged with its consumers and foster loyalty. This is a big step towards reaching the goal of customer advocacy and a positive brand image.

Create Automated Bid Strategies

Google Ads now equips businesses with the capability to create automated bidding strategies for the following goals:

• Increasing site visits

• Increasing brand visibility

• Increasing conversions with a target cost-per-action

• Achieving specific a return-on-ad-spend

• Achieving desired conversions within budget

Not having to monitor and manage the micro-details involved with optimizing a bidding strategy frees up your workforce for engagement in other tasks like strategizing for business growth, developing a business network, interacting with communities, etc.

Dynamic Advertisement Automation

For a business with a wide variety of content or products on its website, managing targeted and focused advertisements for each of its web pages/selected products, services, etc., can be a hassle.

Google provides automation capabilities that keep all the diverse advertisements for every page and product selected up to date, helping you save massively on workforce and man-hours invested.

Shopping Ads Automation

Google revealed in a survey that 49% of the users admit to discovering new products through Google. In a WordStream study, it was found that the average cost-per-click on Google Shopping Ads was as low as $0.66.

The statistics encourage you to consider automating shopping ads for all your shopping and remarketing campaigns on Google.

Automation of your Google Ads has a plethora of benefits for businesses of all scales. To discover more, visit Ear Level Marketing today!