How to Boost Web Traffic with Effective Digital Marketing Campaigns

There are over 1.93 billion websites online as of March 2022. Needless to say, getting your target group's attention and boosting traffic to your digital campaigns is therefore no small feat. If you're looking for time-tested ways to improve a campaign’s reach and conversion rates, you've come to the right place. Read on for strategies that will help your digital marketing campaigns succeed.

Top 4 Strategies to Enhance Web Traffic for Impactful Digital Marketing Campaigns

1. Focus on your keyword search and SEO

Getting preferential treatment on Google's search engine page listing is every brand's ultimate end goal. After all, around 95% of search traffic goes to the first page of the search results. In other words, if you want to rank well within Google's search engine results, you'll need to use the right set of keywords and phrases to elevate the quantity and quality of your SEO campaign.

To do a keyword search, here are a few helpful tips to follow: start by making a list of all the relevant topics that are applicable to your business so as to create ‘topic buckets/themes’. After, fill in the topic themes with relevant keywords that can lead users to your business. When making a list of keywords, also think about how the intent affects the keyword. What are you trying to promote with your keyword choice? Finally, use the right keyword search and SEO tools, such as Ahrefs, SEMrush, and Google Keyword Planner.

2. Laser-focus on your content strategy

Content marketing forms the foundation of quality digital marketing campaigns. If your content is not relatable and user-centric, you're already setting your digital marketing up for failure. To that end, there are a few useful content marketing tips to keep in mind.

For starters, creating long-form content (which is typically 2000-word or more articles) is a good start, as Google prefers long-form articles as they demonstrate how your brand is an expert in the topic. Building informational content that genuinely educates readers about key problem points they might be facing is also a good idea as, by doing so, search engines like Google view your brand as knowledgeable. Creating user-friendly long forms of content such as how-to videos, meaningful infographics, and powerful free ebooks and guides are also great ways to reel the readers in.

Offering free content to users that may be of interest to them is also a strong marketing tool. For instance, you can offer free advice on your social media pages or provide downloadable content such as case studies. Creating self-service pages or portals within your campaign that empowers users to self-serve and address issues themselves can also be a strong marketing tool. For example, you could create a dedicated page on products and services that includes impactful photography, case studies, as well as ultra-specific keywords and phrases.

Focusing on building a stream of high-quality and user-centric blogs that genuinely add value to the readers’ time is also a great way to improve your business’ marketing, as is supplementing your content marketing efforts with thoughtful and aesthetically pleasing graphics to gain the customer’s attention.

3. Engage in social media marketing

If your brand does not have a voice on social media, you're losing out on a target base of 4.55 billion active social media users globally! To make the most out of your social media campaigns, here are a few time-tested tips you can try:

• Set the right goals attuned to social media such as increasing awareness or community engagement, which are the most common goals for social media

• Do your homework to understand which users use what platforms, as different platforms attract a completely new and different target base. For example, Facebook and YouTube are ideal for placing ads, while Instagram and YouTube attract a greater number of millennials and Gen Z, and so on

• Establish your most important Key Performance Indicators and metrics, such as post reach, number of clicks, engagement levels, hashtag performance, organic and paid likes, etc.

4. Drive powerful email marketing

Emails generate traffic, there are no two ways about it. Whether you wish to redirect people to a specific page on your website or inform them about your company, products, and services, email marketing should be a critical component of your digital marketing strategy. What's interesting is that you can send a variety of emails to your target base. You could send promotional emails that talk about a specific event or product launch that's going to happen in the near future, email newsletters with links to your blog page on the website to redirect traffic to your brand's official website, or even send personalized emails that are tailor-made according to the user's likes, motivation, goals, and personality, among other things. Email marketing can also be automated, making the process even easier for a business to upkeep.

To Wrap Up

Email marketing, when used right, can generate new leads and enable brands to establish a long-term relationship with their customers. As the brand rolls out fresh and customized content that entertains and engages users, the brand's footfall levels for their website and digital campaigns is bound to skyrocket. Digital marketing campaigns can serve to boost web traffic and give a business and their brand more visibility.

At every juncture though, maintaining consistency and quality is key.

If you're looking for experts who can help you with your marketing strategy and positively impact your customer journey as well as profitability, get in touch with us at Ear Level Marketing! We can cater to all your digital marketing needs, irrespective of your firm size, budget, and campaign scope.