Lost in Translation: 5 Signs Your Hearing Care Website Needs Attention

June 07, 20243 min read

As the captain of your own practice ship, you juggle countless tasks daily. Still, I've spotted urgent SOS signals in hearing care websites just like yours — a whopping five Red Flags, signaling that it’s high time for an intervention. Ignoring these alerts is costing you more than just sales and leads; it's endangering the credibility you've worked so hard to establish in your community. Let's steer clear of these choppy waters together!

A man wearing a surgical mask

1. You Still Have “We’re Open and Taking Precautions” Language on Your Website

Hey everyone, it’s 2024. It's time to ditch this outdated website design and functionality. It shows that your website provider is neglecting your site. If you want to give the impression that you're a modern practice at the forefront of hearing care, consider moving away from references to masks, vaccines, plastic barriers, and hand sanitizer. Very few people look back on that period fondly, and we'd all prefer to move on.



A snail on a computer screen- representing a slow loading website

2. Your Website Has a Load Time of More than 4 Seconds.

If you don’t have a website chat widget (and you should) and your website is still taking more than 4 seconds to load, every second counts. Every second beyond three actually causes 20% of website visitors to leave and go to another page. Why is the chat widget important here? Because it creates an artificial load time delay, making Google think your website is slower than it is. You can check your website load speed for free at Google’s PageSpeed Insights. Ensuring your website loads quickly is crucial for retaining visitors, making the most out of pay per click dollars, and improving your search engine rankings.



AN image of a person at a computer overlaid with a website chat icon

3. You Don’t Have a Website Chat Widget at All

The primary purpose of having a website is to ensure consumers can locate you online and contact you for your services. Today's consumers appreciate the ability to reach out quickly and easily—and the website chat widget is a critical tool for this. Ensure you have an autoresponder set up to reply to them after hours and inform them that you'll respond when you are available. A chat widget provides immediate assistance, answering basic questions and directing inquiries even when you're not online. This not only enhances customer satisfaction but also ensures that potential leads are not lost due to delays in communication.



An image with an alarm clock with the words "schedule your appointment" on a post it note

4. You Have A "Schedule an Appointment" Button, But They Can't

You have a prominent button that says "schedule an appointment," but clicking it only leads to a form instead of directly booking. It's like visiting a restaurant's website, clicking "order now," and just filling out a form saying you're hungry, then waiting for them to call you back. This creates unnecessary friction and delays, leaving the user frustrated and less likely to complete the process. Immediate action should be facilitated to keep user engagement high and streamline the experience.



A hand reaching out for a button that says "click to call"

5. You Don't Have a Clear “Click to Call” Button

Picture this: someone visits your audiology website, ready to call, but there's no "click to call" button. It's like offering a hearing aid without batteries—pretty useless, right? In today's digital age, hearing clinic websites must make it as easy as possible for potential patients to connect. Over 60% of web traffic now comes from mobile devices. A clear “click to call” button ensures a seamless transition from browsing to booking. Make it easy for them; they’re already dealing with enough noise.



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Ready to Modernize your web presence? We can Help.

Contact Ear Level Marketing for assistance. Our team specializes in crafting tailored digital strategies that not only enhance your online visibility but also drive meaningful engagement and conversions. We can elevate your web presence swiftly and affordably. Whether you need a complete redesign, SEO optimization, compelling content creation, or targeted social media campaigns, we have the expertise to deliver results that align with your business goals.




Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

Dusty Potter

Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

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