Make the right decisions to have your web presence as visible as possible to the people that you want to find you

The 3 Primary Types of SEO

You may not be aware, but there are three different types of Search Engine optimization. While they do interest each other, the type that your practice needs to focus on depends on the current state of your business, as well as it’s geographic size and goals. When we talk to you about yur digital needs, we’ll talk through the best SEO Strategy for you. 


Local SEO

Local SEO is the most important tool for hearing care practices that have a single location. It helps to increase visibility in the local area and can be used to target potential customers who are searching for hearing care services online. Local SEO involves optimizing websites, Google Maps, and other citations to ensure that the practice appears prominently in search engine results. This is especially important for single location practices as it allows them to reach people in their immediate vicinity who may not be aware of their services. Additionally, local SEO can help to build trust with potential customers by providing accurate information about the practice’s location and contact details. By focusing on local SEO first, hearing care practices can ensure they are visible to their target audience and maximize their chances of success.


On Site SEO

On-site SEO is a crucial aspect of optimizing a website for search engines. It includes various tactics such as optimizing title tags, meta descriptions, headers, content, and URLs that help search engines understand the content of the page and ultimately rank it higher in search results. While on-site SEO is important for proper indexing, it is typically the responsibility of the web design firm hired for the job. A professional web design firm will have the necessary knowledge and expertise to implement effective on-site SEO strategies that can help improve a website’s visibility, increase traffic, and ultimately boost conversions. By leaving this task to the experts, business owners can focus on other critical aspects of their business knowing that their website is well-optimized for search engines.


Off Site SEO

Off-site SEO refers to optimizing a website’s online presence outside of the actual website. This includes tactics such as building backlinks, which are links from other websites that point to your website, and citations, which are mentions of your business’s name, address, and phone number (NAP) on other websites. Backlinks are a particularly important aspect of off-site SEO because they signal to search engines that other websites consider your content valuable and worth linking to. This can help improve your website’s authority and ultimately lead to higher rankings in search results. For multi-location hearing care practices that need to have their site index in multiple localities reliably, backlinking can be especially advantageous. By building backlinks from reputable local sources, such as directories and industry associations, even single location businesses can improve their local relevance and visibility in search results, which can ultimately lead to more traffic and conversions.

Professional team

Your Hearing Care Marketing Experts

Ear Level Marketing is a full-service digital marketing agency that specializes in helping hearing care practices of all sizes achieve their SEO goals for maximum exposure and a rational return on investment. Our team of experts has years of experience in optimizing websites for search engines, building backlinks, and creating effective content strategies that help businesses improve their visibility and drive more traffic to their website. 

We use the latest tactics and techniques to help our clients achieve their SEO goals, whether it’s improving local rankings, increasing organic traffic, or driving more conversions. With a focus on transparent reporting and communication, we work closely with our clients to understand their unique needs and develop customized solutions that meet their specific goals. Whether you’re a small independent practice or a large multi-location chain, Ear Level Marketing can help you achieve long-term success with your SEO efforts.

Multiple digital devices surround a man in a stylish scene depicting the intersection of hearing care and digital marketing

let's start now

Ready to start your new SEO strategy?
Click the button below to contact us so we can get started.