Somebody emails you about a thing you should be doing. Your rep mentions that a practice two towns over is running something. A company calls to tell you your website isn’t ranking, and maybe they’re right.
Every one of those lands on you. And you decide between patients, with no real way to know who’s telling you the truth.
You don’t audit your own books, and not because you couldn’t learn. You have somebody whose job is to know, so it stops being your problem.
That’s what I do, in hearing care specifically. When something new comes along, I’ve already looked at it. When somebody tells you that you need it, you have somebody to ask who has no reason to sell it to you.
Not ran. Run. I own a multi-location practice in Wichita Falls, Texas, and I’ve been in this field for twenty-five years. I ran twenty-two clinic locations before this one.
Which means when your front desk says the new reminder system is making their morning harder, I know what their morning looks like. And when I recommend something, it’s usually running in my own clinics first.
We work with more than 450 practices, and we measure what happens in all of them. That’s the difference between what I think works and what I can show you works.
Most practices start with one of these. Nobody needs all four on day one.
Your website's job is to book appointments. We're the only company that can show you which website decisions do that in hearing care, because we measure it across hundreds of practices.
Built in days, measured every month, connected to follow-up so nothing sits in an inbox over a weekend.
Aids age, warranties expire, annual tests come due. Acting on that means somebody works out who is due for what every week, forever, and nobody in your practice has that hour.
amplifyCRM Pro knows where every patient sits and reaches out at the right moment, for as long as seven years.
You know what your Google Ads cost last month. Knowing how many patients they produced is a different question, and most practices can't answer it.
We run Google Ads for hearing care practices and wire the measurement so the answer exists.
The smallest version of all of this. A 60-day campaign to the patients in your database who are genuinely due for new technology, and then it's over.
We build it and run it. Your team books the appointments.
Most advice in this industry is somebody’s opinion dressed up. Mine started that way too, until we started measuring.
Ear Level Intelligence tracks what actually happens across the practices we run. Which pages produce appointments. What a real cost per call looks like in hearing care rather than in healthcare generally. What moves seasonally and what only looks like it does.
So when I tell you to do something, I can usually tell you what happened the last forty times somebody did it.
If you’ve had four marketing companies in five years, I’d want to talk about that pattern before I became the fifth. Sometimes it’s four bad companies. Often it isn’t, and I’d rather find out on a call than in month six.
If you already know what you want done and you’re looking for somebody to execute the list, that’s a real need and I’m the wrong person for it. I’m going to tell you when I think something is a bad idea, and if that’s going to be a problem every time, we’ll both be miserable.
If price is the deciding factor, there are cheaper options and some of them are fine. I’m not the cheapest and I’m not going to pretend the difference doesn’t cost anything.
And if what you want is reassurance that everything is working, I’m probably not it either. I’ll show you the months that were flat.
Thirty minutes. We’ll ask what you’re running now, what’s working, and what made you look. Then we’ll tell you what we’d do and what we’d leave alone.
If there’s a fit, we’ll talk about what starting looks like and what it costs. If there isn’t, we’ll say so on the call rather than sending a proposal that goes quiet.
No presentation. Nobody follows up eleven times afterward.
Whoever sent you here has probably worked with us for a while. Ask them the awkward questions before you call me. What happens when something goes wrong, how long it takes to get an answer, whether the numbers hold up.
Then grab a spot on the schedule.