ATTENTION: Hearing Care and Audiology Practices

Finally, Hearing Care Marketing That Makes Sense

Most audiologists and hearing care practice owners waste thousands on ineffective marketing each year. With Ear Level Marketing, you'll see more patients and add growth to your practice every single month.

OUR SERVICES

Unleash Your Brand's Potential with Our Expert Marketing Solutions!

Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook and Twitter(X). Strengthen your online presence effortlessly with us.

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

OUR SERVICES

We offer you professional

marketing services

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Websites

Crafting stunning, mobile-optimized masterpieces, our websites aren't just a treat for the eyes. They're designed for peak search engine visibility and effortless navigation. Your site isn't just a digital space—it's the heart of your online world, driving traffic and capturing leads.

social marketing icons

Social Marketing

Elevate your brand and forge meaningful connections with patients through our expert social media management on platforms including Facebook, Instagram, and Twitter (X). Strengthen your online presence effortlessly with us.

a megaphone

Automation

Harness cutting-edge automation technology to supercharge your marketing strategy. Our expertly tailored campaigns guarantee laser-targeted communication, ensuring your message hits the sweet spot every time, to skyrocket your conversion rates.

an envelope with a bull horn coming out of it

Database Marketing

Revolutionize patient engagement with our tailored campaigns! We master the art of crafting messages that resonate with each patient's unique needs, delivered straight to their inboxes, phones, and mailboxes through Email, SMS, and Direct Mail.

a target with an arrow in it

SEO Services

Boost your website's visibility with cutting-edge SEO tactics designed specifically for hearing care practices. Attract a wave of organic traffic and get top-tier results that resonate with your audience.

A bullhorn on a computer monitor

Content marketing

Unlock the power of bespoke content marketing campaigns, meticulously crafted for the hearing care industry. Connect with new patients and re-engage the ones you already have.

TESTIMONIALS

Featured Testimonials

"I can’t say enough good things about Ear Level Marketing"

Working with them has been a fantastic experience from start to finish. Their expertise in managing our website and electronic medical records has made everything so much easier and more efficient. The team is not only incredibly skilled but also genuinely friendly and approachable. They took the time to understand exactly what we needed and delivered solutions that fit our practice perfectly.

Their automations have saved me so much time as a business owner and helped us use our existing patient database to generate new leads. We’ve noticed a real difference in how smoothly things run and how much more satisfied our patients are. If you’re looking for a team that combines technical know-how with a personal touch, Dusty and his team are the way to go!

Kathy Rawls, Au.D., CCC-A, CDP

She/Her/Hers

Owner & Audiologist

Rawls Clinical Audiology

"The process was easy and the support has been great"

Working with the team at Ear Level Marketing has been an outstanding experience from start to finish. They took the time to truly understand our brand, and the custom-designed website they developed for us is a perfect reflection of who we are as a company. But they didn't stop there—their expertise in automating our patient marketing has streamlined our processes, saving us time and ensuring that we stay connected with our patients in a more personalized and efficient way.

What truly sets Ear Level Marketing apart is the measurable impact they've had on our business. The return on investment we've seen from their marketing strategies is unparalleled, outperforming any other marketing efforts we've tried in the past. It's not just about the numbers, though; it's about the quality and consistency of the results. We feel confident knowing that we have a marketing partner who is as committed to our success as we are.

Roger Garcia

Owner, Puretone Hearing Aid Centers

Nathan De Voney

"Couldn’t recommend them enough!"

It has been a pleasure working with Ear Level Marketing. They built our website extremely fast, looks extremely professional and they are super responsive. Every time I request an update, it’s done within minutes. Couldn’t recommend them enough!

Nathan De Voney, BC-HIS

Owner, Family First Hearing Centers

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Fabric Tags that read "return on investment"

OUR STRATEGY

Grow your practice without breaking the bank

Elevate your hearing care practice with Ear Level Marketing – where growth is key and patient loyalty is the goal. Immerse yourself in exceptional care, while we deploy innovative digital strategies to expand your patient base without breaking the bank.

Partner with us, the allies of audiologists and hearing specialists, in your journey to triumphant success.

Ear Level Marketing loo

HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

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HOLD YOUR INVESTMENT ACCOUNTABLE

A focus on your results

Unlock the full potential of your marketing spend with our expert team! We harness the power of data-driven strategies and precision performance tracking to propel your campaigns to new heights of success.

an otoscope and a hearing aid on an audiogram

ABOUT US

We specialize in Hearing Care

Discover the difference with Ear Level Marketing, where our insider expertise in hearing care marketing propels your practice forward.

Tailored strategies, deeper patient connections, and a dynamic online footprint are just a call away. Elevate your practice with us—let's amplify your success together!

LET'S START NOW

Let's start your new project now

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How to Make Your Content More Accessible to the Hard-of-Hearing

April 20, 20223 min read

There have been countless how-to articles, videos, and think pieces that discuss how to get the most out of your social media content, but they don't always touch upon making that content accessible for everyone.

For example, 94% of marketers have claimed that they've used videos to increase users' understanding of their content so far in 2022. That's all well and good, but what about users who can't even hear those videos? There are 48 million people in the United States who are deaf and hard-of-hearing, and your social media marketing campaign shouldn't ignore them.

Your social media marketing campaign should be accessible to everyone, including those who are hard-of-hearing. TikTok videos and Instagram Reels are blowing up in a big way, giving small businesses a unique way to showcase their brand and attract new customers. But video content can quickly alienate a significant portion of your audience if you're not mindful. Here are just a few ways to make your content more accessible to the hearing-impaired community.

Provide Multiple Contact Options

Far too many businesses only give out phone numbers for their contact information. This effectively alienates their deaf clients unless the number has a teletype option. Your campaign should provide a phone number that people can call, but customers should also be able to reach out to you by email, DMs in social media, messenger service or anything else that doesn't require someone to hear someone speak to them.

Caption Your Videos

If your marketing campaign involves video, be sure to include captions. This will not only allow your deaf clients to benefit from your content, but it will make things easier for anyone else who has to watch a video in a place where they can't turn up their volume.

There are plenty of software options available for captioning videos, but your best option is to embed the captions right into the video. These cannot be turned off, but it will ensure that everyone will be able to see your captions without having to turn them on. Plus, not all captioning software is compatible with all video software; some of your visitors could still be out of luck if they happen to be using the "wrong" software to watch your video.

Provide Transcripts

Even if you take the time to caption all of your videos so that everyone can view them, you should still provide transcripts for your video and audio content. These transcripts can be posted in a blog format that anyone can read, even if they haven't been able to watch the related video or listen to the audio stream. Once again, this is also incredibly useful for those who don't have the time to watch an entire video or who can't turn up the volume on their device. It also helps boost your site's SEO, which is a win-win if you ask us!

Hire an ASL Interpreter

If you're streaming live and can't provide live captions, you can always hire an ASL interpreter for your hard-of-hearing viewers. Ensure that you have a legitimate interpreter who can keep up with you. Also, speak clearly, so nothing is lost in translation.

No matter what kind of content you produce, it should be accessible to everyone. Fortunately, Ear Level Marketing specializes in creating websites and other social media marketing solutions ideal for reaching the deaf and hearing impaired. Contact us today to learn more about our services and find out how we can make your next marketing campaign accessible to everyone.

blog author image

Dusty Potter

Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

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