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How A CRM Can Help Your Hearing Aid Clinic Maximize Client Retention
As a hearing aid clinic, having a client base that trusts your services is essential to long-term success. But retaining those clients can be difficult, especially as your patient list grows. Thankfully, there is a way to make sure you don't miss out on any opportunities - by leveraging the power of customer relationship management (CRM). In this article, we'll explore how a CRM can help your clinic maximize client retention and ultimately improve your bottom line.
If you’re the owner or manager of a hearing aid clinic, you know that client retention is essential to your success. But what are the best ways to keep your clients coming back?
One key way is to make sure you have a good CRM (customer relationship management) system in place. A CRM can help you keep track of your clients’ contact information, appointment history, and other important data. This information can be used to remind clients of their appointments, follow up with them after their appointments, and send them special offers and promotions.
Another way a CRM can help maximize client retention is by helping you track which marketing campaigns are working and which ones aren’t. This information can be used to make adjustments to your marketing strategy so that you’re better able to reach and retain your target audience.
If you’re not already using a CRM system, now is the time to start. Implementing a CRM can help take your hearing aid clinic to the next level by maximizing client retention and increasing your bottom line.
What is a CRM?
In any business, customer retention is key to success. In the hearing aid clinic industry, a CRM, or Customer Relationship Management system, can be a powerful tool for maximizing client retention.
A CRM system helps businesses keep track of their interactions with current and potential customers. It can store customer contact information, notes on past interactions, and details on upcoming appointments. This information can be used to better understand customer needs and preferences, and to provide them with tailored services that will keep them coming back.
For hearing aid clinics, a CRM system can be used to track each client’s individual hearing journey. This includes everything from their initial consultation to follow-up appointments and check-ins. By understanding each client’s unique needs, clinics can provide more personalized care that leads to better outcomes and higher satisfaction rates.
In addition to improving customer service, a CRM system can also help hearing aid clinics boost sales and grow their business. For example, the data collected in a CRM can be used to identify upgrading opportunities or target new marketing campaigns.
Overall, a CRM system provides hearing aid clinics with the tools they need to improve customer retention and boost their bottom line. If you’re not already using a CRM system in your clinic, it’s time to start reaping the benefits!
Benefits of Using a CRM for Hearing Aid Clinics
If you manage a hearing aid clinic, you know that client retention is key to the success of your business. A CRM (customer relationship management) system can help you maximize client retention by providing you with valuable insights into your clients’ needs and preferences.
A CRM system can help you track important data about your clients, including contact information, appointment history, and insurance information. This data can be used to identify patterns and trends that can help you improve the customer experience at your clinic. For example, if you notice that a particular type of client is cancelling appointments more often than others, you can take steps to address the issue.
In addition to helping you track data, a CRM system can also help you automate tasks such as appointment reminders and follow-up calls. This frees up your time so that you can focus on providing quality care to your clients.
If you’re looking for a way to improve client retention at your hearing aid clinic, a CRM system is a great solution.
If you’re like most hearing aid clinics, client retention is a top priority. A CRM (customer relationship management) system can help your clinic maximize client retention by providing a central database for tracking client information and interactions. A CRM can also help you manage your marketing and outreach efforts to ensure that your clients are getting the best possible service. Here are some of the specific benefits of using a CRM for hearing aid clinics:
1. Improve communication with clients. A CRM system can help you keep track of important communication with clients, including phone calls, emails, and appointments. This central database will ensure that everyone in your clinic is on the same page when it comes to client communication.
2. Manage your marketing efforts. A CRM system can help you keep track of your marketing campaigns and measure their success. This information can be used to adjust your marketing strategy to better target your audience and improve results.
3. Stay organized and efficient. A CRM system can help you keep track of all aspects of your business, from appointment scheduling to inventory management. This centralized system will help you streamline operations and improve efficiency across the board.
4. Enhance customer service. A CRM system can help you deliver better customer service by providing quick access to important customer information. This includes contact information, purchase history, appointment history, and more. Having this information at your fingertips will enable you to provide each client with
Integrating Your Database with Your CRM
Your database is the lifeblood of your hearing aid clinic. It contains all of your clients’ contact information, appointment history, and other important data. Your CRM (customer relationship management) system is a powerful tool that can help you maximize client retention and grow your business.
When you integrate your database with your CRM, you can automatically track which clients are due for follow-up appointments and send them reminders. You can also keep track of which clients have been contacted recently and how often they need to be contacted in order to stay top-of-mind.
In addition, integrating your database with your CRM allows you to segment your clients into groups so you can target them with specific marketing campaigns. For example, you could create a group of clients who haven’t been in for a follow-up appointment in over 6 months and send them a personalized email campaign inviting them back.
Integrating your database with your CRM is a simple way to streamline your operations and make sure you’re providing the best possible service to your clients. It will take some time to set up initially, but the benefits are well worth the effort.
Automating Email Campaigns and Follow Up Strategies
As the saying goes, "the money is in the list." And when it comes to email marketing, that's especially true. In order to maximize client retention (and sales), it's important to have a system in place for automating your email campaigns and follow up strategies.
A good CRM will help you do just that. With a CRM, you can automate your email campaigns so that they're sent out on a regular basis, and you can set up follow up strategies so that you're always staying in touch with your clients.
This is important because it allows you to stay top of mind with your clients, which is crucial for keeping them coming back to your clinic. Additionally, it frees up your time so that you can focus on other aspects of running your business.
If you're not already using a CRM, now is the time to start. It could be the key to maximizing client retention (and sales) at your hearing aid clinic.
Creating Client Retention Programs With A CRM
If you’re like most hearing aid clinics, you want to increase client retention. But what’s the best way to do that?
One answer is to create a client retention program using a CRM, or customer relationship management system.
With a CRM, you can track your clients’ contact information, appointments, and payment history. You can also use it to send automatic reminders for appointments and follow-ups.
But perhaps the most important use of a CRM is to segment your clients so you can customize your retention programs for each group. For example, you might create a loyalty program for long-term clients or a referral program for new clients.
The key to making a client retention program work is to make it easy for your clients to participate. That’s where a CRM comes in handy: it can automate many of the tasks involved in running a retention program.
If you’re not using a CRM already, now is the time to start. It could be the key to increasing client retention at your hearing aid clinic. If you are looking for an audiology specific CRM, we recommend amplifyCRM Pro. The turnkey automations and training with hearing care industry experts makes it easy to get started right way.
A CRM can help any hearing aid clinic reach its goals of increasing customer retention and profits. By tracking important customer information, automating marketing campaigns, and streamlining the client experience, a CRM gives clinics the tools they need to succeed. With an effective CRM in place, your hearing aid clinic will be able to maximize its potential for success by delivering a superior customer experience that keeps clients coming back time after time.
Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.