Websites for hearing care practices
That’s usually the problem.
Somebody built it, it has your logo on it, and the pictures are nice. Ask what it did last month and there’s no answer, because nobody built it to produce one.
Meanwhile you’re doing the actual work of a hearing practice, and the website is one more thing you’re supposed to have an opinion about.
Chapter 01· The method
You already know how this is supposed to work
You don’t fit from a catalog. You test, you prescribe from what the test shows, you verify the fitting with real measurement, and you document what happened.
Most websites in this industry aren’t built that way. They’re built to look good, and then everybody hopes.
We measure what converts across the network, we prescribe the site from that evidence, we verify it against benchmarks every month, and we keep adjusting. A practice owner who insists on real ear measurement can’t coherently ask for a website built on taste.
Chapter 02· Conversion Standards
The constraint is the product
Every site we build is held to Conversion Standards. Measured rules about what actually books appointments in hearing care, refined across 450 clinics.
Which means sometimes I’ll tell you no. If you saw a practice two states over with a site you liked and you want yours to work the way theirs does, I’m going to show you what the measurement says and we’re probably not doing it. Not because of preference. Because we can see what it costs.
Pages built from a blank page are guesses. Pages built on the platform are prescriptions. If somebody is selling you a site with no constraints at all, what they’re selling is their taste, and you’re paying to find out whether it was any good.
Chapter 03· What's yours
Your brand, your story, your pages
Your people, your photography, your voice, your menu organization, the services you want in front. All yours to shape, and yours to change whenever you want.
The conversion engineering underneath is protected, and it’s protected because it’s the reason the sites work.
Bring us a site you like the look of, or a build prompt you had an AI write. We’ll map it against the platform and show you what’s already in there. Clients do this and it’s welcome.
Chapter 04 · AI search
What AI assistants read about your practice
Three things a patient never sees, and an assistant reads before it answers.
robots.txt is the doorman.
A short file at the root of your site that tells automated visitors whether they’re welcome. Most sites only speak to search engines in it. Every site we build names and invites GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot.
llms.txt is the fact sheet.
A plain-text page written for AI assistants: who you are, every office, your hours and your services, with a link to the right page for each. Every site ships an llms.txt with your practice facts.
Schema is the labels.
Invisible markup that says, in a vocabulary every search engine and assistant shares, this is a medical clinic, here is its address, these are its common questions, and this is the paragraph to read aloud. Location pages carry medical-clinic, FAQ and speakable schema.
Chapter 05 · Speed
Days, not months
A design shop in this space quotes five figures and a quarter. Then hands you a site that’s finished the day it launches.
Ours goes live in days, because the engineering is already done. And it keeps getting better after launch, because platform improvements roll out to every site automatically.
That last part is worth reading twice. Your content is yours and doesn’t move unless you move it. But the machinery underneath gets better while you’re seeing patients.
Chapter 06· Every practice model
However your practice actually works
Single office, multi-location, or a provider who travels.
If you see patients across a service area rather than at one address, this is built for that. The location markup, the local search structure, the service-area pages, and what AI assistants read about your practice are all built for somebody who travels. Not a clinic site with the address deleted.
Most builders in this vertical bake a street address into the foundation, which is why they can’t do this properly. If you’re mobile or concierge, this is the section that should make you book.
Your own dedicated site
Not a shared tenant on somebody’s builder. Your own dedicated site infrastructure, on your domain.
Chapter 07· Changes
When you need something changed
Here’s the part nobody puts on their website.
You notice a wrong phone number on a Tuesday. Or a provider leaves. Or you want the tinnitus page to say something different. What happens next is the thing that decides whether you’re still with this company in three years, and every practice owner reading this already knows how it usually goes. You send an email. It gets a ticket number. Two weeks later you send a second email.
That’s not a service failure. It’s the business model. A design shop builds you a site and then sells you access to it, so the rate card for changes is the product.
Ours isn’t. You ask, we do it. No change order, no queue, no waiting for a designer to have an opening. You reach someone who already knows your practice.
The reason we can work that way is the same reason the sites convert. The engineering is done once, at the platform level, so changing your content doesn’t mean rebuilding your site or putting what works at risk. Your content is yours to change whenever you want. The conversion engineering underneath is ours to protect, and protecting it is what you’re paying for.
I set that standard because I’ve been on your side of it. I still own a practice, and when something on my own site is wrong on a Tuesday, I want it right on Tuesday.
So here’s how it actually works now.
You text what you want changed. A provider leaves, your hours move, you want a section added to a page, you’re adding a service. Those go straight through. The change gets made, you get told when it’s ready to look at, and if you don’t like it you say put it back and it goes back.
Anything that needs a new page built goes to a person. Not because the system can’t generate one, but because a page that has to convert isn’t a fill-in-the-blank job, and that’s the same reason the platform exists in the first place.
And at the start of every month you get your report, and it asks whether anything on the site needs to change. So the question gets asked whether or not you remembered to ask it.
It has been a pleasure working with Ear Level Marketing. They built our website extremely fast, it looks professional, and they are super responsive. Every time I request an update, it’s done within minutes. Couldn’t recommend them enough!
Chapter 08· If we part ways
What’s yours if we part ways
Your content, your brand, your domain, your imagery, your Google Business Profile, your patient data. Yours. Stated flat because this is where this industry has burned you before.
The platform is ours. The engineering is done once and refined across hundreds of practices, which is the reason the sites convert and the reason the price works. A site built on it isn’t a codebase that gets handed to the next vendor.
So there’s a real cost to leaving and I’d rather you hear it from me than discover it. What we don’t do is hold your data hostage, rent you your own patient records, or make leaving punitive.
Chapter 09 · The work
Two of them
My own website. It needed to be the first in our fleet to prove the high converting concept.
This site needed to speak to the market that Dr. Rawls works in, as well as showcase her commitment to the treatment of hearing loss and its correlation to cognitive health.
I can’t say enough good things about Ear Level Marketing. Their expertise in managing our website and EMR has made everything so much easier. Their automations have saved me so much time as a business owner and helped us use our existing patient database to generate new leads. If you’re looking for a team that combines technical know-how with a personal touch, Dusty and his team are the way to go!
I won’t run a tactic on your practice that I wouldn’t run on my own clinics.
Chapter 10 · Price
What it costs
The price
$750 to set up. $495 a month after that.The monthly is the system. Measurement, reporting, and continuous improvement. It isn’t hosting.
Most practices end up wanting the patient communication side as well, and together it’s $1,000 to set up and $795 a month. That’s less than the two separately, for the same reason this whole site argues for one relationship instead of four vendors pointing at each other.
For comparison, a design shop in this space charges five figures up front and takes a quarter to deliver something that’s done improving the day it ships.
Chapter 11· Leads
Where the leads go
Every lead your site produces is emailed to you the moment it comes in. Nothing sits in a system waiting for somebody to log in and find it.
That works right up until it’s 5:40 on a Friday and nobody opens email again until Monday. If you want the site to answer for you at that hour, we have something for that, and it has its own page.
What happens next
Look at the sites we’ve built before you talk to anybody, including me.
Then, if it looks like a fit, grab a spot on the schedule.